Be Original

Isn't it funny how the fashion industry is founded on conformity, but always tries to convince people otherwise? People (especially "the youth") constantly talk about freedom, individuality, creativity, and independence, but the basis of the fashion industry completely goes against these values. It's all about following the herd! Talk about double standards.

I found this particular masterpiece (a Levi's ad), while walking through Deira City Center. In the original ad i saw, the words "Be Original" were pasted next to the model. After googling it at home, i discovered that this new advertising campaign is all the rage in both the real and cyber worlds. Sigh.

I mean, for heavens sake, they're telling us all to buy the same pair of jeans to "Be Original"! And we're buying it! Literally.